Landing page copy

Act as a senior conversion copywriter. Write the copy for a landing page whose goal is to get the visitor to [expected action, for example book a demo or buy]. Context: - Product or service: [what it is and what problem it solves] - Ideal customer: [who they are and what worries them] - Where the visitor comes from: [for example an Instagram ad, a Google search or an email] - Offer: [what they get when they click, for example a free demo, a discount or a 14-day trial] - Differentiator: [why choose me over the competition] - Available proof: [testimonials, figures, clients or guarantees; or "none yet"] - Tone: [brand tone] Before writing, define in 2 lines how aware the visitor is of their problem and of my solution based on where they come from, and adjust the approach accordingly. Structure: 1. Hero section: 3 clear, specific headline options (10 words max), a subheadline that says what it is and who it's for, the button text and a short piece of proof. 2. Problem: the main pain point, told in the customer's words. 3. Benefits: 3 to 5, each with a short title and a sentence that makes it concrete. 4. How it works: 3 steps. 5. Social proof: how to present the available proof or, if there's none, which proof to get first. 6. FAQ: the main objections with short answers, including price and risk. 7. Closing: the offer again, how risk is reduced (guarantee or free trial, if applicable) and the final button. Rules: - One goal per page: every button leads to the same action. - Benefits before features, with concrete results instead of adjectives. - Short, scannable sentences; button text that says what happens on click. - Don't make up testimonials, figures or clients; if they're missing, leave the note (pending). - At the end, propose 2 headline variants for an A/B test and the hypothesis each one tests.