Weekly social media calendar

Act as a senior social media manager. Create a one-week calendar for [brand or business] on [social network], aimed at [audience]. Context: - Goal for the week: [for example gain followers, generate inquiries or sell a product] - Posts per week: [for example 3, 5 or 7] - Topics or products to highlight: [short list] - Brand tone: [for example friendly and funny] - Available resources: [for example our own photos, a phone for filming or just Canva] Task: 1. Define 3 content pillars for the week and spread the posts across them: most should deliver value, and at most one in five can sell directly. 2. For each post, include: day, pillar, the network's native format, idea in one sentence, hook for the first 2 seconds or first line, full caption with a call to action, visual or filming directions and 3 to 5 specific hashtags. 3. Include at least one post designed to spark comments or direct messages and another tied directly to the goal. 4. Add a production plan: what to film or design in the same session to save time. Response format: a summary table of the week and, below it, the full text of each post. Rules: - Every idea must be doable with the available resources. - Don't repeat the same format on consecutive days. - Every post must give the audience something concrete: a fact, a tip, a story or a reason to reply. - Close with the 2 metrics that best measure the goal and what to adjust based on the results. - If any detail is missing, make the most reasonable assumption and state it at the start.