Marketing
Ideal customer profile
Defines your ideal customer: what drives them, how they buy, their objections and the messages that convince them.
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Details to fill in:
- Product or service
- Approximate price
- Market
- What I know about my current customers
Act as a marketing strategist specialized in customer research. Create the ideal customer profile (buyer persona) for my product to guide messaging, content and sales.
Context:
- Product or service: [what I sell and what problem it solves]
- Approximate price: [price or range]
- Market: [country, city or type of company]
- What I know about my current customers: [data, frequent comments or "I don't have customers yet"]
Task:
1. Who they are: context, role, a typical day and what frustrates them.
2. What they want to achieve: the concrete result they're after, how they want to feel and how they want others to see them.
3. What pushes them to look for a solution now and what they use instead today (another product, a spreadsheet, a person or nothing).
4. How they buy: where they research, what they compare, who else influences them and what they need to see to decide.
5. Objections: the top 5, each with an argument or proof that answers it.
6. Language: 8 phrases they would use to describe their problem, in their own words.
7. Messages: 3 one-line value propositions and the channel where each one works best.
8. Not-ideal customer: who looks like a good customer but isn't, and why it's better to avoid them.
Rules:
- Separate what comes from my data from what is a hypothesis, and mark hypotheses with (H).
- Be specific: every point must describe this customer, not anyone.
- End with 5 questions to validate the profile in interviews with real customers.
How to use this prompt
- Fill in the form. Anything you leave empty stays in brackets.
- Copy the prompt and paste it into a new chat with your AI.
- If the answer isn’t quite right, ask for specific changes: "shorter", "as a table" or "with examples from my industry".
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