Research
Competitor analysis
Researches your competitors online and compares offerings, prices and messaging to find how to stand out.
Fill in the fields to adapt this prompt to your case and copy it in one click. Works with ChatGPT, Claude, Gemini and other AI tools.
Generate your prompt
Details to fill in:
- My business or product
- Market or city
- What I offer and to whom
- Competitors I already know
- What I want to compare
Act as a market analyst. Research the competition for [my business or product] in [market or city], using their websites, social media and public reviews.
Context:
- What I offer and to whom: [product or service and ideal customer]
- Competitors I already know: [names or websites; or "none"]
- What I want to compare: [for example prices, value proposition, channels or customer service]
Task:
1. Identify 3 to 6 relevant competitors, in addition to the ones I mentioned: direct, indirect and the option of customers solving it on their own. Explain why you chose each one.
2. Compare them in a table: value proposition, target audience, visible offering and prices, sales channels, main messages, strengths and weaknesses.
3. Analyze their reviews: what their customers value and what they complain about, with 1 or 2 verbatim quotes per competitor.
4. Describe a positioning map with the 2 criteria that matter most to the customer and place each competitor and my business on it.
5. Propose 3 concrete differentiation opportunities, ordered by impact and ease.
Rules:
- Cite the source and date of every fact; if a price isn't public, say so.
- Don't make up information about any company.
- Use only public information: don't create accounts or contact anyone.
How to use this prompt
- Fill in the form. Anything you leave empty stays in brackets.
- Copy the prompt and paste it into a new chat with your AI.
- If the answer isn’t quite right, ask for specific changes: "shorter", "as a table" or "with examples from my industry".
Have your own prompt? Improve it with the prompt optimizer.